Tuesday 12 May 2015

Evaluation Question One - In what ways does your media product use, develop or challenge forms and conventions of real media products?

In this question I must analyse my own film and relate to other films in the genre, I must cover;
> Mise en scene,
> Locations, 
> Camerawork,
> Editing,
> Sound.

This year for A2 Media Studies I was required to make a short film between three and five minutes long to go alongside ancillary texts; a film poster and a magazine review. The travel/wanderlust genre was the genre I chose to cover this year in A2; therefore I had to research codes and conventions of this genre or of similar genres. The research I conducted was essential when producing my ancillary texts and short film, I had to ensure that I knew the codes and conventions of my chosen genre so that I could apply them to my own film.



Location and Mise-en-Scene;

I chose to film the entirety of my film, minus a few shots taken in India, in the wilderness of North Wales; namely the Gwynedd area. This in itself challenges the forms and conventions of real media products as it is a place that is untouched by Hollywood blockbusters and various other types of films. I filmed my film here as to me, there is a sense of home, something that I wanted to be portrayed through my shot film.


I have chosen this key frame as it shows the rawness of the footage that I obtained and used in my film, I did not want to glamourise nature at all throughout my film; I wanted to show it for what it was. I wanted to show my audience the pure extent of the landscape and this is why I mainly used establishing shots when it came to areas such as the Cnicht. Throughout my film I tried to keep a blue-undertone in all my footage and this was highly successful; it allowed me to link all of my shots together beautifully, enabling the viewers to know that it was all shot in one area. This is uncommon in films produced today as they are usually shot in various places all over the world or country; such as in Sean Penn's Into the Wild, whilst I produced a film in the same genre as Penn's, Into the Wild shows a journey all over America; where as mine stays in the same area of Gwynedd/Snowdonia throughout.

Narrative;

There is no storyboarded narrative to film, there is simply only a voice-over that links with the visuals on screen. I chose to have no characters in my film as use the landscapes themselves as nature. This again challenges the codes and conventions of real media products as there are little-to-no films that are produced in this way. My short film does not use a linear narrative; nor does it use a constructed one;
My film has no set narrative structure. There is no issue raised, nor is there an issue confronted or a resolution to said issue. My short film is lyrical; it is based off of the words spoken over the visuals. I did not want to create something that had no feeling or meaning behind it, I wanted it to be personal and real. The voice-over IS the narrative, it takes the audience on a journey through the fantastical visuals and it is entirely open to interpretation. 
The media theorist Barthes proposed the idea that texts may be closed; where there is one clear ending - with an agreed reading or that texts may be open; open to interpretation or with an alternative ending; a preffered reading, mine is entirely 'open' - open to interpretation for each and every viewer to take away a different thought or view from it.  

Cinematography/Camerashots

Throughout my short film I used a variety of cinematography elements and camerashots, ranging from super-macro to establishing shots. 
I used super-macro and macro shots so that attention to specific detail would be paid. For example, in the shot below I wanted my audience to really be engrossed in the flow of the water, to feel as if they were there in person witnessing the waves;

In ways, this technique does conform to the codes and conventions of real media texts, as Hollywood blockbusters and other films do use the camera technique of Macro to make the audience pay attention to any detail. 

I also wanted to show landscapes for what they truly were and this is why I chose to use extreme long shot establishing shots throughout; I wanted to show my audience the pure extent of the landscape and this is why I mainly used shots such as these when filming areas such as the Cnicht; 
This technique is evident in films such as Penn's Into The Wild, Penn used frequent establishing/extreme-long shots when in a new environment/landscape, for example when Alexander first comes across the stranded bus;
the shot is used to show the extreme landscape in which the bus has been stranded in. 

To conclude this section, through my camerawork I do at times conform to and develop the codes and conventions of the travel and wanderlust genre; I used the same camera techniques as others do to create the same atmosphere and effects. 


Sound;

The ways in which I used sound in my final media product challenge the forms and conventions of the majority of real media texts entirely; I used a voice-over in order to progress my film. By using a voice-over it meant that I did not need characters speaking in my film, or characters at all. 
The score for my short film is entirely independant, I gathered sounds through my recordings of Ms. Lambert, YouTube, raw footage and other audio files. I then wove these together to create a soundscape that would overlay the visuals as the short film progressed; I chose to use a song (Sleeping at Last -Arctic) that progressively built to a crescendo as I wanted there to be a point of climax in my film; where everything was purely personal and had a sense of home.
The use of a voice-over is also evident again in Penn's Into the Wild; a voice over is used to tell and progress the story of Alexander Supertramp/Christopher McCandless - the emotions that the voice over in Penn's Into the Wild evoke are similar to the emotions that I wanted to evoke in my film, except they were for nature and the landscapes alone - not for a person or character.

Editing

Throughout my film I used a simple form of editing, I cut clips where they needed to be shortened and I used fade ins and outs for all of my transitions, I did not want to distract the viewers from the landscapes or from the voice-over at all, so I kept the editing minimal and discrete. I did not use any form of jump-cut as I wanted the viewers to feel as if they were at the landscapes themselves in person, I have challeneged the forms and conventions of real media texts as they often use jump-cuts in order to remind the audience that what they are viewing is not real; for example in Andrea Arnold's Fishtank, jump-cuts are frequently used, especially in the high energy or more violent/up-roar scenes. 

Evaluation Question Two - How effective is the combination of your main product and ancillary texts?

Both my main product and ancillary texts are highly effective as they can all be seen to attract the specialist/indie target audience. Throughout all of my media products the same element of escapism is portrayed; this allows the target audience to identify with each of the media texts as being part of the same production; all representing my short film 'Odyssey.'


Above I have inserted the annotated version of Odyssey.

Evaluation Question Three - What have you learned from your audience feedback?

The benefits of gaining feedback from peers and my media teacher were;
> I could see areas that I may not have seen before that could be improved,
> How effective the voice-over narrative was,
> How I could improve on the lighting in the visuals/voice over.

As my film is such a niché subject; it may not resonate with many viewers. So gathering feedback from a wide range of people gave me ideas in how to improve on something I thought may not need improving, if given the chance.


Sunday 10 May 2015

Evaluation Question Four - How did you use media technologies in the construction and research, planning and evaluation stages?

Throughout the construction, research, planning and evaluation stages of my media product I used various media technologies, these include; 


  • Vimeo,
  • Twitter,
  • Tumblr,
  • YouTube,
  • Adobe Premiere Pro,
  • Adobe Photoshop.

Research


Blogger is the website that I chose to display all of my research and planning on. I chose to use blogger as it allowed me to present all elements of my film in chronological order very clearly. In addition to this, I was able to embed images and videos. This was highly helpful as I was then able to present all of the raw footage I took, any set location photos and any inspiration I found.


During the research stages of my media product, I used Vimeo and YouTube to search for films that inspired me or had similar elements to the media product that I wanted to create. Through using Vimeo, I found 'Imprisoned Paradise' and this short film produced by the National Trust served as my main source of insipration when it came to creating my own short film.





In addition to Vimeo and YouTube, I also used Twitter and Tumblr to gather ideas on what people expect from travel and wanderlust based films; from this I was able to pour all feedback from this into my pre-production plan. From the questions I asked, the answer I got back that had most influence on my film was; "To be immersed in the sense of adventure. To see the visuals, hear the audio and feel free." 
This answer had the most influence on my film as it is what I look to resonate with in travel/wanderlust based films. 

Planning


When planning my media product I used many different media technologies.



I used the website Flickr to search for different locations in my chosen area of shooting - Gwynedd, North Wales. I was able to see other peoples shots of areas in Gwynedd and this gave me further inspiration as to how I could film these areas. For example; Black Rock overlooking Black Rock Sands, Porthdinllaen and Afon Dwyfor. 







In addition to this, I used Sony Vegas once I had filmed all of the footage I needed. When planning my short, I grouped all of my footage together depending on where it was filmed or what day it was filmed on. I roughly cut the footage using Vegas and I was able to look into what sort of imposed lighting or shading I wanted to use later in the post-production of my film. The grouped footage can be seen below;










Construction


Camera Equipment

During the construction of my media product, I used a FujiFilm HS10 to film the entirety of my footage. I decided to use this camera as it provided high quality HD footage and allowed me to adjust the aperture and f-stop in order to deal with low-lit and highly lit locations. In addition to this the auto-focus and manual focus modes allowed me to play with the depth of field in my footage.





I also used this Velbon tripod in order to ensure that the majority of my shots were stable. By doing this I was able to create a cleaner, more professional finish to my film.












Adobe Premiere Pro

My short film was created by using Adobe Premiere Pro. This program allowed me to import all of my footage at one time and view all of the raw footage alongside the edit.

By using Premiere, I was able to create all of the titles that I needed; I was able to trim and cut the clips down to the length that I needed, I was also able to ungroup the sound file from the footage and remove it so that there was no background noise in my film that would disrupt the attention from the footage or the voice over. Lastly, by using Premiere I was able to export my film into the correct file type so that I could upload it to YouTube in the highest quality possible - HD 1080p with the correct frame rate of 29.97

Creation of Titles

This screenshot shows the creation of my titles. I also used Photoshop to create the transparent text file which can be seen below in the next paragraph.

Adobe Photoshop
I used Adobe Photoshop to create my poster, which can be seen below.
By using Photoshop I was able to take a still from my footage on Black Rock and turn it into my poster; I was able to freeze-frame the footage to the exact second that I wanted. In addition to this, I was able to use the dodge and burn tool to enhance and darken the image where I wanted; for example this is evident on the waves and the mountain to the bottom left hand corner. I used the burn tool here to enhance the contrast levels so that they would be far more prominent and evident. I used the dodge tool to lighten the sand and land in the upper left hand corner and across the top of my poster.





To the left is the transparent text file I used to create my titles in my short film; by ensuring that the background was transparent and the text was white I was able to create the overlay feature that showed partial colour of the waves through the titles.








Evaluation



I uploaded my short film to YouTube so that it would be publicly accessible, meaning that everyone could easily view it. By doing so I was able to ask for feedback in the comment section of the upload.
By uploading my film to YouTube it also made it easier to distribute it onto other social media sites such as; Tumblr, Twitter and Blogger.
Through placing it onto these websites, I was able to gather more feedback about my film and this was extremely helpful in the evaluation stages of my product.

I chose to display my evaluation on Blogger as it allowed me to present all my work in a clear, clean, easily readable way. By using Blogger for my evaluation, I was able to upload any footage or stills that I needed to.

Thursday 7 May 2015

Poster Analysis and Own Poster



Within this poster for 'Gravity' both the title and credits are aligned to the right causing the main focus of the poster to be the image of the two main characters, Sandra Bullock and George Clooney. By doing this, the poster accentuates the main theme of the film. 
By putting all of the titles, credits and tagline in white, clearly readable font it causes the viewers to be drawn to them.

The colour scheme of the image used for this specific Gravity poster is highly similar to my own; as the colours used are all quite somber and low in tone. This could have been done to ensure that all of the text; title, tagline, credits etc. all stood out fully to the viewers of the poster.

By placing the tag line 'DON'T LET GO' just above one of the main actors in the film, it gives the viewers and insight to what the film may be about in more depth. By placing the tagline in block capitals enhances its importance and therefore again, draws the audiences attention to it and causes them to ask questions.

The poster in its entirety is quite simple and this is what I aim to do with mine. I aim to keep my poster simple and easily viewable my film its self is rather simple.
























The Grand Budapest Hotel

By placing the title of the film 'The Grand Budapest Hotel' in an arch-like shape over the idyllic it reiterates the fact that the film its self is based around a hotel. The colours used are all very pastel and calm; which is quite contrasing to the films actual narrative.




Tuesday 5 May 2015

ODYSSEY - FINAL CUT.


Above is the final cut of my A2 short 'Odyssey.'

This year, I wanted to create more of an 'art house' film instead of one based off of a linear narrative. I filmed the entirety of the film in Wales over the Christmas period, minus a few shots which were taken in India back in October.
Odyssey is entirely based around the emotions that nature evokes. The voice over included in my short film is a compilation of Annie Dillard's Pilgrim at Tinker Creek and Margaret Atwood's The Moment. I chose Dillard's novel and Atwood's poem because in my opinion, I believe that they both encapsulate nature perfectly and I wanted to ensure that this year, my short film was very personal.